Who is George Adegite?
You may wonder who this guy is. All fashion enthusiasts may have heard of his clothing brand. AGEORGE the brand that focuses on quality, latest trends and impeccable design.
George has been drawing, designing and scribbling down images and cartoons ever since he discovered he could draw. He is Nigerian, specifically from the Yoruba tribe. One of the biggest tribes today in Nigeria. He stays in Amsterdam, The Netherlands, where he also works. Catch him at the store at Zeedijk 54, Amsterdam!
In 2017 George surprised us all with a Look Book. This Look Book contained statement pieces sweaters with Nigerian Pidgin English slang words which has never been done before in this way.
The orange sweater seems simple but has been a real trend in Fashion, just plain orange just gives you a type of swag! George saw this ahead of time and it has been a fashion item ever since.
Lagos, Nigeria is were the talented designer gets his inspiration from. Also does his personal experience in life influence him a lot!
In Lagos you are built to withstand a lot; traffic, drought, NEPA (electricity going out) and more of these type of adversities. People in and from Lagos are highly motivated by the hustle, getting the job done and getting cash. Get what is yours before anyone else does.
His most recent collection has been a particularly unique one. He designed it in Amsterdam. But all shirts in this collection have been handmade in Lagos, Nigeria. Which is rare, because most designers go-to areas are countries such as China and Malaysia. They get their merchandise made for a ridiculously cheap prize. He works with local tailors in Nigeria and he brings us amazing quality pieces to wear during sports but also on your daily grind. You can even rock these at great fashion events or just on a regular day at work.
George Adegite is clearly a fashion mogul to watch! Mark our words, we said it first!
Get your GEAR on AGEORGE!!
Primark embraces Melanin Wonder cuteness autmn and winter range
Beautiful 9-month-old Jeremiah is the model of Primark’s autumn and winter range. Brands all over the world have customers of different backgrounds and faiths and therefore some brands try to be more inclusive in their supply as well as their marketing. So did Primark!
Mother Gabrielle Louise was overjoyed when they picked her baby to front the Primark’s autumn and winter range. Not only is this a win for her and the family, but it is also a win for the dark skin culture she says. She wants her son to continue modeling to represent the dark skin culture.
Gabrielle told Metro.co.uk
“I think diversity is important in modelling as I don’t think there is much representation of dark-skinned people’ Jeremiah is from Nigerian and Ghanaian descent and I got him into modelling by signing him up to an agency. ‘My son is quite rare as he has dark skin and I really wanted people to know you can be dark but still so beautiful”
Ornella about her life and modelling – Past, Present and Future
Where are you from ?
I’m a Tutsi from Burundi , born and raised!
Who was Ornella before she became a model. Can you tell us more about that period?
The Nella before I was a party animal (still am to a certain extend tho). I move to den Bosch from Burundi about 10+ years ago With my parents. I moved out by the age of 18 to live on my own in Amsterdam . I studied to be a flight attendant but I ended up dropping out because I couldn’t get an internship due to my tattoos.
“The change is not happening fast enough but it is happening petit-a-petit”
I then went on to study marketing and communication, whilst studying I started working as a waitress. Cz life is tough and expensive lol! I also went on to work at bars and clubs in Amsterdam which was an amazing experience. I was attracted to the night life, I think that’s what I miss the most. There is a massive throwback picture when I was just fresh off the boat. Doesn’t get better than this lol.
The modelling industry can be cut throat with diet rules and maybe even racism or color-ism. What keeps you in the modelling game?
The change is not happening fast enough but it is happening petit-a-petit. Seeing beautiful black models killing the game motivates me. Seeing models that look different finally on covers and billboards motivates me .But what motivates me more is when I hear that I inspired someone to become a model or to embrace being themselves.
“You will need to work twice as hard to get half the opportunity!”
What was one of your most favorite photoshoot and runway show you did?
I did a show in Tokyo where they had set up a bar in the 80’s and the models had to party and dance and even order drinks during the show. It was amazing to be able to completely let go and be whoever u want to be and get paid for it.
What makes You different than any other model in the scene?
My tomboyish style plays a big part I think. Not to mention I’m pretty inked up lol. My crooked teeth that differentiates my smile. My bald Head and also my personality. I am pretty outspoken and I will always share my opinion
Do you have any advice for people of color that want to start to model that are based in a non melanated or melanin deprived country?
Slay at all times! And work twice as hard! You will need to work twice as hard to get half the opportunity!
What other dreams do you have that you wish to do someday besides modelling?
I have too many! I want to know how to play most instruments (working on it ). I’m working on creating space for ppl of color where they can find education they won’t find in a school system that is not designed for them to succeed. Where POC can have discussion on issues that we face daily and where they can give workshops and dance and sing at the same time. (Also currently working on this) . I also happen to want to be a police officer some day.
Do you have a partner?
She is not just my girlfriend, she is the serotonin to my brain. Sandra Lambeck.
You’re a Vegan, when did u decide to become Vegan and why?
I became a vegan a little over 2 years ago. I was at a stage in my life where I was starting my spiritual growth and being more conscious about pretty much everything and an animal cruelty free diet only makes sense.
What are your favorite Vegan places to go to worldwide and in Holland and our favorite Vegan dish!
My favorite vegan restaurant in Amsterdam is this Jamaican-Japanese little restaurant called Terrazen center. It’s owned by a family the dad is Jamaican and the mom is Japanese and together they make delishious vegan soul food.
What are some of your favorite songs at the moment? We have seen u share multiple songs on instastory.
Mura masa – move me.
Would you like your son or daughter to model in the future?
I never thought about having kids. If for some strange reason that changes. I would love for my son or daughter to be anything they want to be.
Mary SKYROCKETS with her MAFCouture Line and AMAZING and FAST design!
Mary from MAFCouture
When I was a child I was kinda the “happy feet” of my family.
What are your roots?
I am a Cameroonian with Some mix of Nigerian heritage. I came to the Netherlands when I was about 14-15 years old.
Do you have siblings?
I do have siblings here in the Netherlands that I stay with.
Is sewing a thing in the family?
No, sewing wasn’t really an inheritance from my family neither can my grandma or my mother sew. She’s (my mother) very creative but sewing I never saw her do. I actually developed this talent on my own and I enjoy it thoroughly.
WATCH the MAFCouture Launch Party coverage here.
What would be your passion if you didn’t choose to be a designer?
Hehe, Dancing!! When I was a child I was kinda the “happy feet” of my family.
Why are your designs different than the rest?
My designs are different from the rest because it comes from a place inside of me. When I want to get creative the most I shut off everything, go in myself and start imagining things.
Then will I sketch them all down. Every creation I design is clearly to be seen from the things I make for my clients.
It is like two different worlds. I am literally attached to my designs, because they are very personal to me.
Do you feel like you have any competition here in the Netherlands?
In Holland? Not that I have seen. In countries outside the Netherlands, yes! Like a Ghanaian designer called: Christie Brown. I love her stuff!
I feel like she is a game changer and it scares me the most because we think alike and that can bring some tension between us.
Who is your favorite manufacturer for Ankara fabrics?
I can’t say I have any. But who do I think they have creative patterns and designs in their fabrics? Julius Jansen in Helmond.
I can name designers that are better than Louis Vuitton and the rest
What is your favorite place u have traveled to up till now?
My favorite so far will have to be London.
Is your plan to go international?
Please learn how to support each other and connect with the person
Where do you expect to be in 5 years’ time?
My own small boutique here in Holland, France, Cameroon, London and Nigeria next to my atelier where I could freely express myself through my creativity and travel the world for more inspiration and collaboration.
Have u ever experienced being treated different because of the color of your skin?
Yes, I had this crazy experience once in Rotterdam Blaak. An interior shop that was close by the metro station Rotterdam Blaak was open that I was passing by to get some furniture to work with. I went to the shop and the door had a note that stated that the store was open . If the door was closed I should ring the bell so I did. I had a black hoodie on from sweatswithattitude and a black legging.
This guy walked up to me to open the door took a look at me and tries to imply that they were closed. When I brought to his attention what was written on the door he then asked me to come in.
I went in feeling this awkward “we don’t need you here” kinda stare. I saw amazing things and I was inspired! While looking around this guy stood by the help desk and stared at me the entire time meanwhile there was a Dutch girl in the place with a huge camera.
So I pulled out my phone to take some pictures; he rushed quickly to me and asked me to not take pictures of their stuff cause it is their new Collection bla bla bla.
Meanwhile the girl next to me was doing just that. Ok, I said fine. Before I knew it he handed me their card and said I could look at the things online and showed me the door.
I was not even ready to leave yet, men I was super pissed and I was sad the whole day because of it.
How do you feel about diversity in fashion?
I feel as though it is very much needed especially NOW! I can name designers that are better than LV and the rest.
We need those people to inspire our little black children at least they won’t be insulted by them or called names in public like these other designers out here do to black people. Our black kids should also know that their moms and pops are able to archive such names and success in the fashion industry as well to motivate them and most importantly inspire them.
What do you want to see change in the fashion nowadays?
The skinny models. Let’s start elevating the big girls and the world will be a little better . Because a confident woman can archive a lot.
Fashion to make our men look like women; Please stop that! I cannot allow my kids to be inspired by such designers, so they need us. They need change!
What do you consider fashion?
Fashion for me is a form of expression. Who I am inside shows on the outside by what I wear and how I present myself. But fashion has a lot of meanings and translations world wide.
Fashion comes with presentation.. how do I want to present myself to the world. Different, mixes, cultural influences or whatever.
Does fashion come with size or do all models have to be a size 4?
Like I said earlier, if fashion came with just one size which means the big girls won’t be able to express themselves. Fashion is for all sizes.
Do you have a partner?
Hehe, who would like to know?
Tell us a fun fact about yourself?
I am happy when I am eating. If you want to make me happy, get me food.
What is your favourite song at the moment?
Assurance by Davido
Where can we FIND YOU!
“For the African male/females that have businesses in the Netherlands please learn how to support each other and connect with the person. Let love rules above all Love is the strongest. We can do whatever, give shoutouts, hold meetings or seminars but without love all we do is vain.” – Mary
“Beloved, let us [unselfishly] love and seek the best for one another, for love is from God; and everyone who loves [others] is born of God and knows God [through personal experience].” 1 JOHN 4:7 AMP MARY