It all started on the 7th of April in 2014 in Genk city, Belgium. Delali Ocloo, Hanne Morren (Belgian), Maylinn Vlemincx and Edinson Martinez (Dominican) decided to create an all round urban platform. We decided to interview one of the founders of LTUL. The Ghanaian Belgium Delali grew up in Belgium.
What does the abbreviation LTUL mean?
The mystery of the name is that we do not want to expose why we chose the name. Because we want people to guess what it means and debate about it.
It was first fully written out but then afterwards we decided to make it short. And now it has become mystery and it is also to keep people interested.
“The attention span on Facebook is usually much shorter.”
We saw that everyone on YouTube had different talents and platforms. All channels were always focused on just one subject or one branche. But why is it not possible to combine all the different segments of URBAN and entertainment together on one channel.
A YouTube audience is great. You get a lot of negative comments on YouTube but also a lot of good feedback. If you have a great support system and a consistent group of people watching videos as a whole community with people who love to see your content. You will then have a great fanbase who will always watch your stuff.
The people on YouTube are far more grateful and committed than any other platform. Also is it possible to post a lot of longer videos compared to for example FaceBook. The attention span on Facebook is usually much shorter.
Buzzfeed content is something we would not post too much. We do not like to mass create videos or any other content.
What is your personal function within LTUL?
Delali: My occupation within LTUL is mostly content creation. I film everything, I photograph everything and put it all together. We all discuss all ideas but I am the main producer of all content.
What inspires you?
Music really inspires me! Whenever I see people on the street or I hear them talk about a random topic. I feel inspired to think of different ideas. It can happen literally everywhere and anywhere.
How do you come up with ideas and content for LTUL?
I usually keep a lot in my head. But I am now starting to write them down. Pure because I have many ideas. I tend to forget my ideas just because I have not started them yet. By writing it down I can remember what my train of thought were at that moment.
Does it feel like running a business?
It feels like running a business indeed. It does not really feel like a hobby. We used to start very relaxed and we could make a lot more mistakes. We are now reaching the next level with content creation.
We have to be more serious about it because we now also organize events. We HAVE TO take everything more serious. Also does everything need to look good online or else people will not take you serious.
What else does LTUL do?
Delali: We organize dance battles. We organize two versus two all style dance battle every year in April(usually around the 15th). All style in this case means Urban but contemporary people are also allowed to participate in the competition. All style really means all styles.
We were happy that not only hip hop oriented people approached us. Respect my style is the name of the yearly battle.
Why is the event called Respect My Style?
The meaning of the name is based on the fact that people need to respect the different dance styles that exist in the world.
The battle scene needs to be more about the respect you get from your opponent. To respect their style and their way of dancing.
Where will LTUL be in five years time?
The will definitely be more content creation. In five years’ time we would love to have two videos per week. These videos will be about different Urban topics with a regular sponsor.
What makes you guys so special?
Our videos are always very very entertaining. We do not want to give information without something a little bit extra. It has to have a purpose, meaning or other meaningful thing added to the content.
ARE YOU LOOKING FOR CREATIVES?
We are always looking for people. Anybody can apply, it does not matter when, where or who. The Urban scene is always MORE than 1 or 2 or 3 things. If you live in the Netherlands and you would like to join. You are welcome to do your stuff in the Netherlands. People from all countries are allowed.
You can apply via Instagram Facebook or send an email to: email@example.com
- Name, age and where you are from.
- A motivation with why you want to work with us.
LTUL NL – LTUL FR – LTUL are the platforms we currently own.
You can also book us for video and photo assignments. One of Delali’s latest ceation: A Meek Mill video remake on how he sees it! Click Play.
“he does not give a F*ck.”
I leave all the paperwork to my two colleagues. They also think of ideas. That is one of the roles she (Hanne) got. The rest of the crew handles most of the battle organising affairs. (Sponsors, location etc.)
We also have a clothing line. The Logo has been designed by a secret designer.
We always need Marketing and more followers.
YOU can find us on Facebook, Instagram.
DELALI QUOTE: “Do what you wanna do, Know what you can do”
Who is your favoirite artist?
2Pac is an amazing guy. He is my number 1 person. Because he fought for people who did not have a voice. He is a real person, he is real with you. He has a big mouth and he does not give a F*ck.
What tips do you have for other creatives?
Do what you want to do. But at a certain time you have to realize that it is going to get difficult as well. Not everything is smooth sailing. When you feel like you are not going to make it. Stop with what you are doing.
Stop thinking about being rich now. On this planet you can get money from getting any job. No job will make you poor for the rest of your life.
You can always start from the bottom and work up to the upper positions in companies.
Use your craft to make something out of your self. It does not always have to be the entertainment side of things. It should and could be anything in what you can make money with.
On the sixth of May, 2019 something horrifying happened. The Dutch lifestyle and fashion TV show allowed one of the cast members to make racist comments about Afro and kinky curly hair.
This exploded in a negative in all the news platforms and many if not all black and brown men and women were grossly offended. Robin Ramos (20) and Kymani Ceder (19) wrote a poem as a response. They used the poem as a positive representation by, from and for the Afro-Dutch community. The goal is to use the movie “The Crown” (De kroon) created by Robin and Kymani to create awareness and free the Black community from the chains of stereotyping of Afro hair.
Using ‘Black hairstyles’ as a point gave them the inspiration to show different historical and tribal connotations involving Afro hair. In many cultures, it is still a way to be in contact with the ancestors. Besides braiding, is doing hair an activity done throughout time and has it has been a signature activity in black families.
The short film portrays a paradox time-machine with precolonial impressions. It takes you on a journey back to the age of where the traditional braids were used to connect the past with the present.
The movie is a re-enactment of history acted out by present-day Dutch Africans. How do Dutch Africans experience their African identity after the physical alienation that has taken place after slavery? How do they feel about their hair now? How do we feel during and after watching the short film?
Around 80 people were involved by the making of the short film: De Kroon. Some well-known artists and actors from the Dutch entertainment such as Sylvana Simons, Veronica van Hoogdalem, Digitzz, Clarice Gargard and Guillermo Babel.
“De Kroon” is a poetic storyline about the relationship Afro Dutch citizens have with their natural hair and hairstyles. The Natural Hair movement is becoming more and more visible in the world. And we are loving it.
For all readers from the Netherlands: Want to read more about the backstory and behind the scenes, straight from the creator/inspirator of this video? click here.
Introducing graphic art by Daniel Nizzy! CRAZY TALENTED!
‘The beginning is always tough, but always have in mind what you can achieve when you get there” – Daniel Nizzy
The artist himself
My name is Nwabueze Chukwunonso Daniel, I am from Anambra state(Nigeria), the 2nd child of my family. We are a family of 4 actually, 3 boys and a girl.
I attended air force secondary and graduated in 2015. Now, I am a student of the University of Agriculture Makurdi.
I just had a love for cartoons and artwork, I had a passion for it. I went into graphics right after my graduation from secondary school. I focused on cartoon graphics mostly. And as of 2016, I looked more into it. Although I wasn’t that good at it…
When did you discover you had a talent for Graphic Design?
Well, I can’t actually say. I just had a love for cartoons and artwork back then. I was an artist and I loved drawing and sketching as well!
“The talent was already there, I just had to improve on it.” – Daniel Nizzy
Who inspired you to start graphic designing?
I had so many inspirations. People online were the most inspiring though like Kingston, Madskill Jeremy and so many others. During that time my designs were not as good as theirs. So I put more work into it because theirs were already awesome.
Did you study to become a graphic designer or is it a natural talent of yours?
Study? Kind of! I guess online videos and YouTube videos were one of the things that guided me. The talent was already there, I just had to improve on it.
What are your goals with graphic designing?
I would like to work for well-structured companies. A nice pay would be very nice too. I would like to take graphic designing to a whole new level because it has helped me a lot in my life.
How many hours does it take to make 1 logo or 1 portrait?
It depends on what the customer wants. Because being a graphic designer, creativity is needed and much thinking too. I can’t really say any design has a specific timing. But as for portrait, an hour or more is okay, without any distractions or interruptions.
How can fans contact you?
They can reach me through my personal mobile (08160309746) (Nigerian Line) or they can hit my inbox through my Instagram handle @daniel_nizzy, Or they can reach me through my place of work which is at ‘Meeting Point Photography‘ based in Nigeria.
Any advice for others who want to become a graphic designer?
The beginning is always tough. But always have in mind what you can achieve when you get there. Just keep pushing. If you need any assistance, you can always send me a Direct Messgage.
Find him on Facebook to enjoy his art: OG NIZZY JFK
Michael Cary aka MiJaCa the Talented DancingExtraOrdinair
Who is Mijaca?
My name is Michael Cary also known as Mijaca in the dancescène.
I’m a person who really tries to put my whole heart and soul into dance. I do that because it is one of my biggest passions. ( also known as my life ?). My other passion are spending time with family, Friends, life partners a.k.a my squad. We all have our own individual passions and the same passion which is dance. We also share many same goals. If you look at my life partners in my crew it will really reflect who I am as a person.
My sister and I were raised by my grandmother(she is American btw). Also do I have 3 brothers. I am 21 years old by the way.
Where did you grow up?
I was born in Zwijndrecht which is close to Rotterdam city in the Netherlands. I lived there till the 3rd grade in elementary school. After that I moved to Vleuten and finished elementary school there.
Not too long after that I relocated back to Zwijndrecht and finished highschool in Dordrecht. Also did I graduate from the dance school in Utrecht Overvecht called “Creative college” it is an street style school where you learn a lot of stuff about the whole hiphop dance-scene.
So your greatest passion is dance?
That is correct and my fam “the squad” as well ofcourse.
Because i do literally everything with dance. I think in dance; I move with dance and I cannot imagine that i will ever completely stop dancing.
This also goes for the fam. I can’t imagine the fam stopping any time soon.
Dancing is also a way of dealing with my personal stuff. It brings me joy and I love being joyful with other people. I travel more due to dance as well. My whole life is influenced by music and dance.
What other passions do you have?
I love doing so much stuff it is hard to name them all. I am interested in a lot of things. Doing photo-shoots is one of these things.
I really like doing them and it would be so funny to see these pictures when I am older and look back at them.