Where does ABOUT PARIS LONDON come from?
People often ask where our name comes from. The idea of ABOUT PARIS LONDON started in 2013 when we got pregnant. A pregnancy that turned into an idea: starting an online fashion business where people could find “get-rid-of-the-box” funky clothes, accessories and games for children and adults.
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How long have u been running this company?
A website was registered in January 2014 and www.AboutParisLondon.com went live in May 2014.
At first, it started off as a blog about affordable fashion, but then immediately changed into a blog about daily looks of our baby girl after she was born on June 5. We gave her the name Paris-London.
In March 2016, ABOUT PARIS LONDON‘s online store officially became a fact! And obviously with affordable price tags.
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Nowadays, ABOUT PARIS LONDON is Amsterdam’s craziest online funky fashion store and offers the dopest styling services for young and old!
Besides our exclusive fashion brand, we offer lots of custom designs. My magic hands do whatever they feel like, I guess. Call me Hans Kazàn.
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Who is your main audience?
WE LOVE EVERYBODY. I don’t care who you are. I don’t care what you are. I don’t care what you do. The only thing I care about is..
“You betta get yourself some APL Gear.”
APL gear available in the webstore!
You can be 92 years old. You can be 5 or 27 years old. You can be a human being or an animal. I just don’t care! As long as you rock some APL Gear. Mi taki DUH!
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CHILDREN ARE OUR FUTURE!
Melanin Wonder: Why did you choose to represent children often in your brand?
Children are our future!
Whitney Houston once said in one of her songs;
“I believe the children are our future
Teach them well and let them lead the way
Show them all the beauty they possess inside
Give them a sense of pride to make it easier
Let the children’s laughter remind us how we used to be
Everybody’s searching for a hero
People need someone to look up to
I never found anyone who fulfill my needs
A lonely place to be
And so I learned to depend on me
I decided long ago
Never to walk in anyone’s shadows
If I fail, if I succeed
At least I’ll live as I believe
No matter what they take from me
They can’t take away my dignity”
Diversity in media is very important. They need to see a reflection of themselves in our society.
YOU ARE NOT ALONE.
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We (Adults) need to be and give the right example to (our) children. Many of them ánd us deal with insecurities, low self-esteem, depression etc.
D’Shine (3), Inaya (4) & Avani Rosé (4) ABOUT PARIS LONDON x BADASS COLLECTION
They need to EMBRACE themselves.
They need to LOVE themselves.
They need to BELIEVE in themselves.
That’s why REPRESENTATION MATTERS.
How did you come about your personal style?
In my mind, I always wanted to be and dress a certain way. In reality, it never happened. I dressed like Victoria Beckham (classy) and my hair looked like Kelis (mohawk).
Daphne in 2011 the Old style.
Begin 20s, I started to change my whole image and decided to be myself, the person I always (already) had in my mind since I was a child: THE REAL ME.
THE REAL DAPHNE who stopped listening to other people’s opinion and followed her own path.
The Fashion Family, Daphne, her daughter and husband
It was the beginning of my “transition” and the end of being trapped in a box that wasn’t meant for me.
That’s when the start of ordering clothes overseas happened. Back then, you couldn’t find a lot of crazy stuff in the Netherlands.
When it comes to clothes, accessories & jewelry, Holland wasn’t IT. So, I bought a lot of stuff from China, Japan, Korea, UK or the States. And that never stopped. My love for Asia is UNREAL.
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Who is your favorite artist?
Start looking up some K-Pop songs on YouTube. BIG BANG is one of my favorite boybands. 2NE1 was my favorite girlband. Unfortunately, they call it quits. MEH!
Where can people find your for advice?
Go and visit
www.AboutParisLondon.com. We offer styling services and advice. We can help everyone. Like Aaliyah said:
“Age ain’t nothing but a number.” And I ain’t talking about
R.Kelly.
Photography by Filip Koludrovic
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What are some of your favorite places to shop?
I got a weak heart for Candy Lane Kidz, Dolls Kill, Leni + June, Lyrics4Lyrics, Même Kidswear, OppoSuits, Y.R.U., Zalando.. and the list goes on and on and on and on.
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Have you ever thought of showcasing in Fashion Shows?
We were asked plenty of times to participate fashion shows in the Netherlands and the UK. We decided to have our “own” first fashion (style) show in Amsterdam. Sooner than you think! So, stay tuned!
And ofcourse, we will look out for (kids) models on social media. So, be prepared to receive a DM from APL.
“We gon’ slide in your DM.”
So, don’t forget to refresh your “Berichtverzoeken” once in a while.
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What are your plans for the NEAR future?
• We will launch APL MODELS: Amsterdam’s first diversified kids agency.
• We will have our first fashion show.
You better be at our first fashion show. It’s going to be LIT! #FamkeLouiseVoice
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What do you think of people who frown upon your style?
I live in my own crazy futuristic world. I always smile. Even when it’s negative. I’m very open minded. I just got that “I don’t give a F#%K about what you think of me” attitude and I try to raise my children the same way. I want them to be themselves AND believe in themselves. We’re just a crazy, happy family minding our own business.
“Do what you gotta do and we’ll do what we gotta do: being silly, crazy and most important.. ourselves.”
GET RID OF THAT DAMN BOX!
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