ABOUT RUFU

We are RUFU – Royal Urban Fashion United, a joint marketplace and selling point for you! We are Official partner of African Fashion Week #AFWA2022 and a branch of the online platform & magazine Melanin Wonder. In partnership with African Fashion week, we offer our services to global causes for supporting diversity and inclusion. Our strength is in unity and our love for people and in embracing who we are. Our mission is to increase global awareness and sustainably intensify African fashion, lifestyle, culture, arts and music. 

IDENTITY

With RUFU we embrace our roots as descendants of Kings and Queens and yet abandon stereotypes. We break free from cultural barriers and serve all humankind by giving voice to the colors of opportunity and divine creativity. We are empowering the next generation with the best of contemporary fashion, giving credit to our ancestors. We are opening up the door for opportunity, the latest technology and a new way of doing conscious fair trade. We connect the right audience with the right designers and unite them on ONE platform.

OUR AWARENESS

We aim for awareness and positive perception of the melanated community with a variety of platforms investing in mediums to promote intrinsic artistry, encouraging the use of recyclable materials, fair trade and ethical labor practices. Why? Because the fashion industry is one of the most polluting, as well as one of the most energy and resource intensive. With RUFU we support significant actions that go above and beyond what customers are already expecting of today’s demands and join forces with the industry’s final transition to a new sustainable model. 

OUR COMMON GOAL

In the midst of promoting the beauty of arts and culture our aim is to support sustainable fashion all over the world. Under our umbrella we bring together products, processes, activities, and actors (policymakers, brands, and consumers) working toward a carbon-neutral fashion industry based on equality, social justice, animal welfare, and ecological integrity. We are looking for brands who create the best outfits with less waste, paying fair wages & providing proper working conditions. Brands who are on a mission to reduce Co2 & other greenhouse emissions, always saving water in production and also saving animals lives!

ABOUT OUR BUSINESS 

We are a small but fast growing online business incorporated and based in Amsterdam, The Netherlands that specializes in a wide variety of trending products.

Our business is setup for online sales only to keep the costs down and pass on all of the savings to you. By offering our products online we can save you up to 70% of retail prices. All our products are of great quality and come with a back or exchange guarantee.

We make customer service the most important aspect of our business. We like to offer personal and genuine customer service rather than the robotic style you get from other large corporations.

Our team of customer service staff can be contacted by email at info@rufu.fashion, and are dedicated to ensuring that every one of our customer’s expectations are exceeded.