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Melanin Wonder

Melanin Wonder opens a fashion branch called RUFU

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ABOUT RUFU

We are RUFU – Royal Urban Fashion United, a joint marketplace and selling point for you! We are Official partner of African Fashion Week #AFWA2022 and a branch of the online platform & magazine Melanin Wonder. In partnership with African Fashion week, we offer our services to global causes for supporting diversity and inclusion. Our strength is in unity and our love for people and in embracing who we are. Our mission is to increase global awareness and sustainably intensify African fashion, lifestyle, culture, arts and music. 

IDENTITY

With RUFU we embrace our roots as descendants of Kings and Queens and yet abandon stereotypes. We break free from cultural barriers and serve all humankind by giving voice to the colors of opportunity and divine creativity. We are empowering the next generation with the best of contemporary fashion, giving credit to our ancestors. We are opening up the door for opportunity, the latest technology and a new way of doing conscious fair trade. We connect the right audience with the right designers and unite them on ONE platform.

OUR AWARENESS

We aim for awareness and positive perception of the melanated community with a variety of platforms investing in mediums to promote intrinsic artistry, encouraging the use of recyclable materials, fair trade and ethical labor practices. Why? Because the fashion industry is one of the most polluting, as well as one of the most energy and resource intensive. With RUFU we support significant actions that go above and beyond what customers are already expecting of today’s demands and join forces with the industry’s final transition to a new sustainable model. 

OUR COMMON GOAL

In the midst of promoting the beauty of arts and culture our aim is to support sustainable fashion all over the world. Under our umbrella we bring together products, processes, activities, and actors (policymakers, brands, and consumers) working toward a carbon-neutral fashion industry based on equality, social justice, animal welfare, and ecological integrity. We are looking for brands who create the best outfits with less waste, paying fair wages & providing proper working conditions. Brands who are on a mission to reduce Co2 & other greenhouse emissions, always saving water in production and also saving animals lives!

ABOUT OUR BUSINESS 

We are a small but fast growing online business incorporated and based in Amsterdam, The Netherlands that specializes in a wide variety of trending products.

Our business is setup for online sales only to keep the costs down and pass on all of the savings to you. By offering our products online we can save you up to 70% of retail prices. All our products are of great quality and come with a back or exchange guarantee.

We make customer service the most important aspect of our business. We like to offer personal and genuine customer service rather than the robotic style you get from other large corporations.

Our team of customer service staff can be contacted by email at info@rufu.fashion, and are dedicated to ensuring that every one of our customer’s expectations are exceeded.

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Media

MO’NIQUE TO FILM FIRST NETFLIX STAND-UP SPECIAL AND WHOLE NETFLIX MOVIE

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In a video with the tweet, Mo’Nique said, “Can y’all believe this s—?” I done came on home to Netflix.”

She also plugged her upcoming movie “The Deliverance,” saying, “And in case you didn’t hear, I’m also reuniting with my friend, my brother, director Lee Daniels on the Netflix film ‘The Deliverance.’ You won’t want to miss either of them, so y’all stay tuned! And thank y’all my sweet babies. I love us for real.”

 

Click to Watch her own commercial! 

 

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Melanin Wonderful story

GLORIA – FACE OF MELANIN WONDER 2022

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Gloria Celina (28) is the Face of Melanin Wonder 2022! Melanin Wonder is ecstatically happy to welcome this Surinamese beauty as the next Face of the Brand. Gloria is an influencer based in Almere, a wife, mother, a lady of faith and someone with an inspiring story which will move the public.

 

The story of Gloria Celina

“My name is Gloria Celina and I want to become the Next Face of Melanin Wonder, because I have a story that can lift up somebody’s hope in life. I went through alot, there was a time in my life where I found myself ugly, because of the fact that I have been through alot in the past.”“Each time I was looking in the mirror I was asking myself why I was so ugly. After the many tears I cried in my room I decided to prove life that I wasn’t who they said I was. I promised myself that I would be a testimony and a motivation for the people that  felt the way I did or feel like they can’t manifest who they really are.”

 

“I want to inspire people with the fact that as long as you believe in yourself you can become everything you want in life!” – Gloria Celina

“Now I’m working as an influencer and I’m not just influencing with fashion but my influence reaches broken women that look down on themselves.”

 

Her journey towards the title

Gloria is a lady that describes herself as kind and loving and a person that is a go-getter, in other words she doesn’t stop until she gets what she want. In the running to the finals she really showed how tenacious and loving she is, she has a big community supporting her in her dreams and this can’t be just coincidence but rather a wonderful supporting system that reciprocate back the love she gives to others.

Below some footage of her campaign vying for online votes and support in the City Centre of Almere.

 

Photo: Shot by Dashenko

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Campaign

CISCO – 1st Runner -up Face of Melanin Wonder 2022

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Cisco ‘Fransisco Peeters’ ( 43) is the 1st runner up of the Face of Melanin Wonder 2022!

He is a 43 year-old actor, family man, proud dad and part of the rainbow family as stated in his Instagram bio. Cisco describes himself as an open, friendly and approachable man who appreciates the people around him. He is a person that wants to make you feel content with who you are and he has a pet peeve for injustice and exclusion. The video you see above is a perfect depiction of that, and the message really touches the viewer and gives us a peak of his pure soul.

We are looking forward to what Cisco has in store for the future as a spokesperson for inclusion and respect for one another, through the lens of Melanin Wonder.

 

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